Tuesday, March 16, 2010

It's Official: Ellie Awards Are Boring (for the 99% of Us with no Chance to Win)

Folio: has a nice column today by Jason Fell in which he clearly shares my views (here and here) that the Ellie Awards are a big party for any magazine with "yorker" or "geographic" in the title. Not so much for the rest of us. (I'm going to change the name of the magazine I'm planning to Condé Nast's Geographic Yorker. You'll love it. Really.)

The Ellies recognize excellence in various categories of magazine publishing. There are some new names in the nominees list each year, but it's a depressingly small percentage of the total. Considering the thousands of magazines being published, are we really to believe that only a handful achieve excellence? Even if we go by Sturgeon's Law that 95-percent of everything is crap, that still leaves many, many magazines that are clearly being overlooked.

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