Thursday, October 29, 2009

Bon Appétit Gobbles up Gourmet subscribers

Interesting short article on Min Online about how Bon Appétit magazine will absorb the 850,000 subscribers from fellow Condé Nast magazine Gourmet, which recently was canceled. BA will boost its rate base a bit, while still giving advertisers a freebie boost.

The Min article has some good info on Condé Nast's reputation for cannibalizing dead magazine subscribers to get temporary circulation gains.

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