Monday, November 2, 2009

The Return of Advertisers: December Magazines Plump Up

Blog Magazine comments on an Advertising Age report that the December issues of some leading titles are actually up in advertising pages, and others are down less than they were last year.

Glamour, for example, is up 5 percent over last year, says Advertising Age. Other titles, such as Wired, are dealing with smaller drops in advertising than they did last December.

The industry magazine adds some caution, however, quoting Carol Smith, senior VP and chief brand officer at Elle, thusly: "December was terrific .... I believe it's largely a result of extra year-end budget money -- that is, companies that spent conservatively throughout the year had some leftover dollars to invest."

We know we're not out of the woods yet, but we now know there is an end to the forest.

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