Thursday, November 5, 2009

Not Much New in Latest Playboy Restructuring Plans

You won't find much new in the latest Folio: report on the restructuring at Playboy Enterprises. Yet again, the magazine is struggling. Yet again, the licensing division is quite profitable. Yet again, there are no specifics from CEO Scott Flanders about what type of "bolder steps" are needed to fix things at the flagship magazine.

Might I suggest quality? I'm a broken record. But still, they can't cut their way to a new business model at the magazine. They need to rethink what makes people read the magazine, and what will attract advertisers in a big way.

Nothing new.

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