Sunday, November 22, 2009

Media Roundup: Life & Style Magazine, Bunny Icons, People People, & More

Oh, the fun continues:
  • CNN has a report on the maybe/maybe-not romance stories that are slathered over the covers of the gossip-sisters mags at the checkout stands. The latest film to fuel this game? The New Moon franchise. The first to play the game? Life & Style magazine.
  • Reuters has its take on the current news flare-up over a possible sale of the 56-year-old Playboy business. Reuters decides that the bunny icon -- the logo, that is -- is more valuable than the magazine, or the web sites, or the mail-order business, or the Chinese clothing stores, or the grotto. Mebbe, mebbe not.
  • Would you like 45 million readers? Then get your keister over to Time Warner and buy People magazine -- the company, not the individual magazine copy. That's because Folio:'s reporting that People recorded a readership of a mind-boggling 45.1 million readers (counting pass-along readership; that's not its paid circulation). That's the kind of number that should only be recorded by like the official publication of the Chinese Communist Party or something like that. You know, the kind you can't unsubscribe to. Must be all those New Moon romance stories.
  • Oprah's O magazine is in trouble? I bought my first-ever issueof O recently because, well, Ellen Degeneres was on the cover and she told me to buy it. It confirmed that I don't need to buy it ever again, but gay men are hardly O's prime demographic. But anywho, Keith Kelly over at the New Yawk Post makes out that the magazine is in dire straits and Hearst, the publication's owner, is making big changes to try to save it. I think he's over-stating the case, but it's interesting even if only partly true. I mean, does this suggest that Oprah can't do everything right? At least it lasted longer than Rosie magazine.
  • I'm not sure I understand this. If the entire point of having Alaska boy-toy Levi Johnston pose nude was to help relaunch the print edition of Playgirl magazine, why are so many of the photos appearing online long before the magazine hits the stands? Let's face it: I'm sure the magazine's not going to be so full of scintillating prose by John Updike and exposes on Washington skulduggery that people will want it for any other reason.
  • Fox News is flipping out over a magazine that answers teenagers' questions about sex and is actually available where teenagers can read it. Shocking.
  • And, finally, we unveil the NUMBER ONE MOST NOTABLE MAGAZINE LAUNCH of the year (I got sick of doing the caps). It's Mr. Magazine's choice. Curious? Hungry to learn more? Salivating?

My previous media roundup.

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