Monday, May 11, 2009

Mavety Puts Gay Mags out of Their Misery

Can't say I am surprised. Can't say it'll make much difference in the publishing world. Can't say they'll be much missed, probably even by their regular readers. But Matthew Rettenmund blogs that Mavety Media Group canceled all of its gay magazine titles earlier today. And "gay magazine titles" here means magazines that were made up of nude pictures of men, erotic fiction, and porn ads ad nauseum. And that's it.

So the publishing world has lost such venerable titles as Mandate, Inches, Playguy, Honcho, and Torso. But before you sit shiva for these magazines, just think that they didn't really have anything to offer. As nothing more than porn mags, they really lacked anything with which to combat all of the free online porn out there.

Rettenmund, who besides being a very readable blogger and the author of Boy Culture and Blind Items: A Novel is also a veteran of the Mavety publishing world. He provides interesting background both on life inside the Mavety publishing family (such as the Christian ad sales rep) and on the gay magazine industry. It's almost enough to make one sorry to see these magazines go ... but no. They were a disappointment for anyone who's interested in what magazines can be when they really try.

But now everyone can trade up and subscribe to Winq, so there's an upside.

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