Showing posts with label mandate. Show all posts
Showing posts with label mandate. Show all posts

Wednesday, May 13, 2009

Updates: Mavety, Playboy, Condé Nast

The Chicago Tribune follows up its report on upcoming major changes at Playboy magazine with some comments from PEI interim CEO/Chairman Jerome Kern: "I envision having a magazine. ... I don’t want a magazine that’s ... in intensive care. I want a magazine that stands for the brand [and] is out with the public, but isn't going to eat us alive. That's what we're trying to figure out." So that could be good; that could mean they're looking for a path to producing a quality magazine without busting the budget. My broken-record advice is to focus on great articles; the photos aren't going to sell long-time readers.

By the time you read this, PEI might have already appointed a permanent CEO. I'm figuring it'll be someone hispanic and female. Oh, wait, that's the Supreme Court justice...

And, just for the hell of it, former Partridge Family star Shirley Jones is being touted (by her husband) as a Playboy model. I don't makes them up; I just reports them.

The news that publisher Mavety Media Group is putting to sleep its entire line of gay skin mags has rocketed around the blogosphere. Tim1965 provides a rundown of the state of the genre publishing field.

Meanwhile, Back2Stonewall.com offers an elegy for Mavety's titles.

Made in Brazil thinks Conde Nast's Men's Vogue is a waste.

Big Dumb Object -- which I think is just a damn great title for a blog or a band -- has some thoughts on Wired mag, and a reader even mentions one of my favorite oldies: Future Life magazine.

More later. Good night.

Monday, May 11, 2009

Mavety Puts Gay Mags out of Their Misery

Can't say I am surprised. Can't say it'll make much difference in the publishing world. Can't say they'll be much missed, probably even by their regular readers. But Matthew Rettenmund blogs that Mavety Media Group canceled all of its gay magazine titles earlier today. And "gay magazine titles" here means magazines that were made up of nude pictures of men, erotic fiction, and porn ads ad nauseum. And that's it.

So the publishing world has lost such venerable titles as Mandate, Inches, Playguy, Honcho, and Torso. But before you sit shiva for these magazines, just think that they didn't really have anything to offer. As nothing more than porn mags, they really lacked anything with which to combat all of the free online porn out there.

Rettenmund, who besides being a very readable blogger and the author of Boy Culture and Blind Items: A Novel is also a veteran of the Mavety publishing world. He provides interesting background both on life inside the Mavety publishing family (such as the Christian ad sales rep) and on the gay magazine industry. It's almost enough to make one sorry to see these magazines go ... but no. They were a disappointment for anyone who's interested in what magazines can be when they really try.

But now everyone can trade up and subscribe to Winq, so there's an upside.