That includes this whopper. Everybody's reporting awful news in the magazine industry, so the fact that Playboy reported a very bad quarter ($156.1 million) isn't a surprise. What was surprising was the comment that the company would consider a sale and/or a big change in its flagship magazine.
![](http://1.bp.blogspot.com/_BfUrSaFs9gY/SZyHN9J7mmI/AAAAAAAAAnE/Wz-MBRFQM5s/s200/PlayboyJan09.jpg)
Okay, Folio: says the sale option was announced in response to a question from someone on the conference call with the company's CEO, Jerome Kern. So it isn't quite like they raised the for-sale flag on their own. But it's a sign that nothing seems to be off the table.
Just when I thought they were on the right track with the mag. This recession is getting vurry, vurry ugly.
I could have much fun, being a big magazine geek, expounding on what I'd do if I could buy Playboy Enterprises, but I'll hold back. For now. Wait until a rainy day with no other magazine news to report.
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