Tuesday, February 17, 2009

Ads? We Don't Need No Stinking Ads

Oh, to only lose 20 percent of your ads, what a glory that would be! Such must be the thoughts of more than a few publishers, as they reviewed how their magazine's ad pages stacked up against the rest of the industry. Executive summary: It was a very bad quarter.
Magazine industry publication Min Online reports the results of its survey for the first quarter of 2009, and the carnage is widespread (year-to-date 2009 vs. 2008):

Architectural Digest
: -46.91
Atlantic Monthly: -18.14
Blender: -60.76
Conde Nast Portfolio: -59.79
Esquire: -25.21
Smithsonian: -32.91
Wired: -56.78

Read the complete results.
There were some gainers, including Successful Farming (up 9.47), Sports Illustrated Kids (29.65), and Family Circle (5.42). But the red ink definitely dominated the scoresheet.

No comments: