Sunday, July 12, 2009

Better off Without Ads?

The Wall Street Journal reports that ad pages dropped a terrible 30 percent in the second quarter from a year ago.

Makes me wonder if the magazines that get most of their revenue from newsstands and subscriptions actually pick up market share during such downturns. (Has anyone done a study?) After all, advertising is an addiction; magazines that live by that sword, die by that sword.
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