Monday, April 12, 2010

Magazine Campaign Hits the Streets

I was nudged over the weekend to take a look at the ad in the issue of Entertainment Weekly I recently plugged. The ad is from a group of large magazine publishers, and it is part of a campaign to combat the knee-jerk assumptions -- very wrong assumptions, as it turns out -- that the rise of social media and the maturing of the internet means the death of print periodicals.

It's got all the great info that's been missing from so many of the online comments who keep posting remarks about why-don't-they-just-shut-up-and-die on various magazine sites. Magazine readership isn't dropping; in fact, it's increased in past decade. Best of all, the internet and print are not locked in a zero-sum game, in which one side's gain is the other side's loss. Both types of media are growing.

Gotta help get that word out.

No comments: