Tuesday, June 2, 2009

New York Times vs. Good Housekeeping

It's thunderdome: Two magazines enter, only one exits!

I reported (well, re-reported; someone else did the actual reporting, but that's the blog world, eh?) recently that Good Housekeeping was going to actually increase the dimensions of its print magazine -- expanding in size and making itself more visible. As I wrote then, I think that's exactly the right thing to do. I'm tired of (and depressed by) all the magazines that react to bad times by becoming thinner and smaller and giving the reader less reason to pick them up, so I was pleased to see an established magazine do something dramatic.

Now, Editor & Publisher reports that the The New York Times Magazine is shrinking in size. The magazine's new dimensions will be 9 percent smaller than the current edition. It's a cost-saving measure, according to the managing editor.


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