Thursday, July 5, 2012

Horror Film Mag in 3-d

I've written here in the past about the importance of magazines — especially higher-priced niche magazines — including specials in their issues to give people a reason to buy print editions rather than digital editions (though I'm not against digital magazines; I produce some myself).

So a tip of the hat to the folks at horror film magazine Fangoria, whose next issue will feature three-dimensional content, including a poster; 3-d glasses are included in the magazine. And a bigger tip of the hat (or a tip of a bigger hat) to whatever cheeky marketing mind put "Presented in FangoVision 3D" atop the cover.

Fangoria has been very worth reading this past year or so for horror film buffs. The best reason for that is not the posters or 3-d gimmicks, but the refreshing and quirky and surprising editorial coverage inside — the best reason to pick up a magazine. But the gimmicks are fun and in the spirit of the publication and the genre, so it's a well-done job all around.

If that's not enough for you, then note that they're also taking 3-d off the printed page to their website, where they will be streaming a 3-d version of Horrors of Spider Island soon.

Keep surprising the readers, and they'll keep coming back.

No comments: