Thursday, April 23, 2009

The Esquire Whirl

William J. McGee writes an excellent review of Esquire magazine on MediaPost. He does a good job pointing out the downsides of some of the content (does anyone really need to be told how to be a man?) but also the title's strengths.

Also, Gawker jumped on the Esquire-is-in-trouble bandwagon, passing along supposed inside tips that the magazine was on its last legs and the staff was getting come-to-Jesus talks from corporate and advertisers. But at the bottom of the post, you'll find a number of updates which seem to amount to a "oh, nevermind." Rumor-mongering: live by the sword, die by the sword.

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