Saturday, September 18, 2010
Cosmo, Bazaar, Elle: Big AND Small Editions?
Written by John Zipperer at 5:11 PM
I didn't understand the point of it then, and I don't understand it now. The publishers are still producing the regular-sized editions, so it's not clear where they're saving money. My thought at the time when I first heard about this was that it was a perfect example of publishers with so much extra money they could display it by producing a patently wasteful product.
Well, that mustn't have been correct, because even after enduring a couple years of this horrid recession, these publishers are still at it. I noticed a batch of these smaller editions today during a trip to a Barnes & Noble and a Borders. On at least one of the smaller editions is the label "travel edition," but that just doesn't make sense. Where can you read a slightly smaller edition of a magazine that you can't read the normal-sized edition? It's not as if a normal-sized magazine is just waaaaay to large to read on a plane, train, or bicycle. It's not like magazines are broadsheets. And why are you reading while you're biking?
Readers should be demanding larger sizes, especially for fashion or sports titles or other magazines that rely on photography. Give us quality and quantity.