The New York Times published a profile of Playboy founder Hugh Hefner titled (and I'm sure the editors are still patting themselves on the back for this) "The Loin in Winter: Hefner Reflects and Grins." It's well worth a read (and Hefner tweeted positively about it).
After all (as perhaps only a gay blogger can still write), Hefner's legacy was not to make sex the be-all and end-all of life or even of Playboy. What he has indicated is that sex is a part of life, is healthy, and shouldn't be excluded it.
He notes at the end of the Times article, "“We just literally live in a very different world and I played a part in making it that way,” he said. “Young people have no idea about that.”
Chalk up another example of media being too ill-informed to tell the story that they should be telling.