The hullabaloo over cartoon character Marge Simpson's upcoming
Playboy magazine cover and pictorial inside has not abated. Pretty much every media
outlet is
reporting it, which makes it a very smart publicity move (and hey, that's what covers are supposed to do: Drive publicity and buyer curiosity). It even supported two top-ten "trending topics" on Twitter one day.
Now
Playboy founder and editor Hugh Hefner has acknowledged via Twitter that the move has generated tremendous publicity.
Hefner (Twitter name:
hughhefner) tweets: "Marge Simpson's cover & pictorial are generating more media attention than any celebrity in memory." Still, not all of that info has been correct; he adds in a later tweet: "The Marge Simpson pictorial in the November issue is 5 page not 3, as reported elsewhere, including a gatefold & data sheet." What? No Homer Party Jokes? Alas ...
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