
Rettenmund, for you uninitiated, is a popular novelist and magazine editor. Before his current gig, he had served as an editor at Mavety magazines, which published a string of gay periodicals that were all abruptly shuttered earlier this year.
The same thing is true about Men and Freshmen that was true when I wrote it about the Mavety magazines. These magazines had nothing more to them than porn. For years, gay skin magazines have launched with the promise to be the "gay Playboy," but they never delivered. If they had non-sex-related material in them (travel articles or interviews), those very soon disappeared so they could devote more pages to what they assumed their readers were buying the magazine to get: erotic stories and nude photos. I've got nothing against either, but I do note that Playboy is still around -- bowed and challenged, yes, but still publishing with millions of readers -- while competitor Penthouse threw away its millions of readers when publisher Guccione ramped up the sex content in a last-ditch (futile) effort to save his publishing empire.

One last note: For a great fictional look behind the scenes at a New York-based gay magazine, read Rettenmund's 1998 novel Blind Items, which features the editor of just such a magazine trying to juggle his job, a new love, and celebrity closets.
UPDATE 1/20/11: This report has been updated and expanded in my new digital magazine, Magma. Read it free online.
UPDATE 3/25/11: Mate and Winq magazines team up.
1 comment:
As of March 2010, add too that long list, Unzipped - which I believe is the last of the breed.
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