Tuesday, May 12, 2009

More on the Playboy Situation

Folio: has more background info on the expected cuts in circulation, frequency, and rate base at Playboy magazine. I'm pleased to see that, as I implored here yesterday, price increases are considered for part of the solution.

It still remains to be seen if the content of the magazine will be gutted or debased. One is seldom optimistic when it's being determined by corporate board types. But interim Chairman and CEO Jerome Kern comes across as a bit more positive in the Folio: article than he did in the Chicago Tribune article I quoted yesterday. Folio: quotes him saying, "Despite a first quarter that was weaker than last year … we believe the magazine's bottom line will improve in 2009 versus last year. This performance is still not acceptable, however, and we expect to continue making changes that will lead to further improvements in the magazine's financial results."
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