So, after all of the attention to the large number of Ellie award (magazine industry awards) nominations that went to GQ, it turns out that GQ won a total of one (for photography), while competitor (and supposed death-bedder) Esquire won three. Both magazines earned numerous finalist positions in various categories.
Other magazines large (Reader's Digest) and small (Print) also won, including the storied New Yorker. Read the full list from the American Society of Magazine Editors.
Folio: reports that the ceremony was more subdued this year, in the wake of massive magazine cancellations, layoffs, and pay cuts. But there was still room for an edge, Folio: writes: "Texas Monthly editor Evan Smith delivered the best acceptance speech of the night, thanking everyone from George W. Bush and Karl Rove to 'chainsaw-wielding murderers' and Willie Nelson, for making the job of covering the state of Texas an 'easy' one. (Texas Monthly won for general excellence, 250,000 to 500,000 circulation.)"
By "chainsaw wielding murderers," I assume he meant Dick Cheney.
Anywho, to put the final damper on the evening, The New York Times reports that winning Ellies doesn't matter much anyway: They don't necessarily result in ad-page growth. Now I don't feel bad about not winning.