Monday, January 26, 2009
Magazine News: The Inaugural Issues
Written by John Zipperer at 2:07 PM
With the recent news that the election of Barack Obama helped Time magazine set a newsstand sales record, it should surprise no one that the inauguration of Obama would make even more publishers slap his face on their covers and hope for newsstand magic in these tough economic times. And so it is.
You expect Time and Newsweek to put the president's swearing in ceremony on their covers. But I was surprised to see Giant Robot (a magazine covering Japanese pop culture) do so, less surprised to see lifestyle mags like Life & Style (talk about a perfect monicker) and People (with what I think is the most beautiful cover of the bunch).
Feeling somewhat left out, my own magazine, the serious Commonwealth, also slapped Obama on the cover. But then we don't include stories about celebrity bed-hopping or giant robots (though, I'd love to have the latter). Instead, our cover story is about experts such as scientist Richard Muller, Governor Arnold Schwarzenegger, diplomat George Mitchell, and many others offering advice to the new president, who has so many items of business to balance (hence the cover image, right?). I hope this makes our newsstand sales go through the roof. :)