Tuesday, January 13, 2009
I Guess Elections Aren't Bad for Newsstand Sales After All
Written by John Zipperer at 8:25 AM
Time to be snarky: I recently tweaked a magazine distribution data executive who blamed a whopping 22 million copy drop in single copy magazine sales on the election (among other things). I said no, an exciting election (which this definitely was) should boost newsstand sales.
And it did. Folio: reports that Time magazine's Person of the Year issue and its commemorative special edition on the election victory (both featuring a certain White House-bound Chicago White Sox fan, broke the magazine's records for single-copy sales.
So the old line about how a magazine cover can't lose if it features a dog or children? Now add President Obama. (Who, by the way, is buying a dog for his children. Whoever puts that on their cover will be a millionaire!)