Saturday, March 3, 2012

My Latest in Northside: You Gotta Have Science

My latest Common Knowledge column in Northside San Francisco:

COMMON KNOWLEDGE  
Turns Out, It Is Rocket Science
By John Zipperer 
It was inevitable that American politics would spoil that most pristine, beloved and genuine part of American culture: the annual blitz of Super Bowl commercials. Instead of being able to enjoy debating whether Volkswagen could outdo its Darth Vader commercial from last year (it didn’t), we were left with the news outlets arguing for many days about whether Chrysler’s “It’s halftime in America” commercial was intended to help President Obama’s reelection prospects. 
Such pointless debates always miss the bigger controversy. No it’s not why Clint Eastwood’s voice in the Chrysler ad sounds like Christian Bale’s Batman. The big controversy was around a commercial for U.S. Senate candidate Pete Hoekstra.

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