Tuesday, October 4, 2011

They'll Be Burning This Issue of Monocle All Across Silicon Valley

What?!? Old media isn't a waste of time? It can still be profitable? The all-new-media-all-the-time crowd is going to fall off their skateboards when they see this issue of Monocle – assuming they see this issue of Monocle. The cover story announces "Newspapers booming, book sales up, record shops opening: Monocle charts the media trend that's e-free, profitable, and going global," and "confirmation that old-school media models are fit and healthy, and how the American media stuffed itself."

Well, the American media stuffed itself by listening to a bunch of trend-following lemmings who didn't take the time to figure out why people actually read magazines, consume long-form journalism, pay for content, expect quality.

It is appropriate that this story is appearing in Monocle, a magazine (and company) that truly thinks differently and has been successful by stressing quality and content.
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