The Street of San Francisco – My Current Column in Northside San Francisco

My latest Common Knowledge column in Northside San Francisco is out in print and online. Next month, I should have even more, as I begin reviewing books (and eventually movies) for Northside.

Common Knowledge
Mid-Market Dreams
By John Zipperer 

Two years ago, Business Insider ran a contest called Create Twitter’s Revenue Model, in which readers suggested ways the company with the curious “revenue-lite” business could turn into a moneymaker. Today, Twitter might still lack an obvious path to long-term profitability, but the company might be causing job growth in San Francisco simply with its move to the long-neglected (and maligned) mid-Market area.

Read the complete column 

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