Iconix Brand Group, the owner of London Fog and Candie's and Joe Boxer clothing lines, is reportedly in talks with Playboy Enterprises about buying the 56-year old media and entertainment group. Bloomberg says Iconix is examining Playboy's finances, though neither company is commenting.
Playboy's stock surged today; Iconix's dipped slightly, according to Crain's. There still might well not be a deal, but if it goes through, it would be an interesting matchup, with a new owner that really knows brand exploitation and that can do some good cross-promotion among its brands. (When was the last time you saw a London Fog ad in Playboy?)
Nor is it clear what role would be played by founder Hugh Hefner, who still owns the vast majority of Playboy shares.