Wednesday, April 29, 2009

Is Everyone Really Nervous at Condé Nast?

Keith Kelly in today's New York Post suggests that it's nail-biting time at Condé Nast, just two days after the big-ticket failure of Portfolio magazine. Kelly writes, "One insider said that many staffers are nervously watching for what might come in July, when Vogue, Vanity Fair, GQ, Glamour and others that have largely escaped the 5 percent reduction in staff will be shipping their September issues."

Those September issues are the ones you always marvel at on the newsstand. Huge, with cover lines such as, "Our Biggest Issue Ever," or, "730 pages of fashion." They mean big, big money. So if those perform poorly, then CN chiefs are expected to be cutting expenses further. Then again, mail carriers might be relieved.
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