Tuesday, February 17, 2009
Ads? We Don't Need No Stinking Ads
Written by John Zipperer at 8:15 AM
Oh, to only lose 20 percent of your ads, what a glory that would be! Such must be the thoughts of more than a few publishers, as they reviewed how their magazine's ad pages stacked up against the rest of the industry. Executive summary: It was a very bad quarter.
Magazine industry publication Min Online reports the results of its survey for the first quarter of 2009, and the carnage is widespread (year-to-date 2009 vs. 2008):
Architectural Digest: -46.91
Atlantic Monthly: -18.14
Conde Nast Portfolio: -59.79
Read the complete results.
There were some gainers, including Successful Farming (up 9.47), Sports Illustrated Kids (29.65), and Family Circle (5.42). But the red ink definitely dominated the scoresheet.