Tuesday, February 17, 2009

Ads? We Don't Need No Stinking Ads

Oh, to only lose 20 percent of your ads, what a glory that would be! Such must be the thoughts of more than a few publishers, as they reviewed how their magazine's ad pages stacked up against the rest of the industry. Executive summary: It was a very bad quarter.
Magazine industry publication Min Online reports the results of its survey for the first quarter of 2009, and the carnage is widespread (year-to-date 2009 vs. 2008):

Architectural Digest
: -46.91
Atlantic Monthly: -18.14
Blender: -60.76
Conde Nast Portfolio: -59.79
Esquire: -25.21
Smithsonian: -32.91
Wired: -56.78

Read the complete results.
There were some gainers, including Successful Farming (up 9.47), Sports Illustrated Kids (29.65), and Family Circle (5.42). But the red ink definitely dominated the scoresheet.
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