Showing posts with label foreign editions. Show all posts
Showing posts with label foreign editions. Show all posts

Sunday, March 13, 2011

Omni Magazine in Japan, Spain, and Germany


In my never-ending dedication to informing the world about foreign language editions of American magazines (here, here, here, and probably elsewhere), I offer up this link to a web site that displays some neat covers from the late, great Bob Guccione science/science-fiction magazine Omni.


These issues are from Japan, Spain, and Germany. I actually own two copies of the German edition of Omni, for which I paid a king's ransom in postage (photographed above). I also own a copy of the UK edition of Omni, which cost me considerably (and inexplicably) less. But, because Omni listed on its masthead many foreign editions, Guccione clearly had an aggressive international marketing plan.

Judging from the two German copies I own, it looks like Omni was smart and let the international editions include lots of (mostly?) local content, rather than forcing U.S.-created content down their throats.

Check out Apogeebooks' gallery for more foreign Omnis.

Monday, November 15, 2010

More Esquire China

Continuing my meme from this morning, here's another Chinese edition of Esquire, this time featuring Taiwan's singing/acting star Jay Chou:

Esquire Chinese Fashion

Just sharing a good magazine cover:

Friday, September 17, 2010

Starlog's German Adventure

Just a couple cover images to share here. In the late 1990s, Starlog magazine published a German edition. It was produced and printed in the United States by its U.S. staff (plus some translators, naturally), with only a little local German content added, mostly in the form of book reviews and the like.  In fact, oddly, for much of its run, all of the in-house ads, including subscription ads, were untranslated English-language ads straight out of the American edition. Later they began translating them into German so it matched the other content.

It lasted for about four years, and despite those oddities, it was a nice publication, though I think they missed the boat with it. Germany has such a rich science-fiction past – from foundational writers such as Kurd Lasswitz to great silent classic SF and horror films such as Metropolis or The Cabinet of Dr. Caligari and onward into the modern era with Cornelia Funke and that damned neverending story – that the magazine should have featured some regular original articles on German content. The U.S. team should have supplied what it did best, which is coverage of the U.S. film/television/book/games/comics market, and supplemented it with a few articles each issue of original German content.

Nevertheless, during its run, the magazine also published two special issues: Starlog Feiert Batman & Robin (which is what inspired today's blog post after I stumbled across it in a random web search) and Starlog Feiert Star Wars. (Fiert means celebrates.) Leaving aside for the moment the oddity of having one special issue on one of the truly great genre films and another special issue on one of the truly miserable genre films, it nonetheless interests me that Starlog was being creative in its marketing over in Germany, even if it wasn't terribly creative in its article selection (as noted above).

In 2000, Starlog in the United States produced a short series of special 100-page "Millennium Edition" one-shot magazines all on the theme of "100 Years of." So there was 100 Years of the Automobile, 100 Years of Baseball, 100 Years of Science Fiction, and 100 Years of Comics. (100 Years of Animation was also advertised, but I've never seen a copy of it. Please correct me if you know otherwise. My assumption was that the series wasn't selling well so the publisher killed it before that last title was published; the company underwent swinging reductions in staff and magazine titles shortly thereafter, related or unrelated, I don't know.) I only mention it here because, even though it was no longer publishing a regular German edition, the company did publish 100 Jahre Science Fiction and 100 Jahre Comics in Germany. I own a copy of the latter, but haven't gotten my hands on a copy of the former. I also seem to recall that, during my visit to Berlin in early 2001, I saw a German-language edition of Starlog's official licensed movie magazine for the L. Ron Hubbard turkey Battlefield Earth. I didn't like the movie, so I didn't buy the magazine in English or in German. Nonetheless, Starlog obviously hadn't given up on the Fatherland's audience at the turn of the century.

Wednesday, December 9, 2009

The Colonization of the American Newsstand by Foreign Magazines


During one of my regular visits to my local magazine shop (Fog City News, if you're curious), I was doing my usual review of the various international titles they carry. I was reminded of just how easy it is to buy magazines from around the world today. Whether it's foreign editions of U.S.-based publications or it's publications only produced in some other country, they are now available to us as never before. Not only does this make magazine buying and reading more enjoyable, but it raises the bar for American publishers, because their readers can see the many different (and often better) ways that magazines are produced in other countries.

Fog City News is a dedicated magazine store (well, they also sell chocolate, but that's a different column), so it's not surprising that they would be a good place to find magazines from other lands. But go to any Borders and you'll find Italian and French and some German titles (oddly, no Chinese or Japanese magazines, even here in heavily Asian San Francisco). Magazines from the UK and Australia have an even broader reach, of course, because they don't have the language barrier. When I lived in Manhattan in 2000-2001, practically every street corner had a newsstand where you could buy publications from around the world. (I remember looking at a couple near the subway station in my Upper East Side neighborhood and noticing that you could buy newspapers from Serbia and other eastern European countries, but there was no Chicago Tribune to be found.)

But it wasn't always this easy to find magazines from abroad. When I was but a wee lad, the only place in Green Bay, Wisconsin, where I could find the occasional foreign magazine was at that city's legendary magazine shop (Bosse's News & Tabacco, if you're curious). And before the internet came along -- especially eBay's foreign sites -- and made it easy to buy things from anywhere, you were left with either mail-order catalogs (if you could find them) or going to a large library.


Today, practically any Borders (for example) carries the French, British, and Indian editions of GQ magazine. Without working too hard, you can also get the UK edition of Esquire, the Italian Vanity Fair, French GEO, Chinese National Geographic, and much more.

It means that magazine producers in this country have to be aware that they have new "competition," even if that competition isn't necessarily directly related to sales (and it sometimes is). It means their customers can see magazines from all around the world, and those foreign magazines are often printed on heavier paper stock, are a larger trim size, have more pages, and cover topics that haven't already been done to death by lazy American editors and writers.

For example, the Italian edition of Vanity Fair is weekly, not monthly like the U.S. edition. And it's a thick weekly; it's not as if Vanity Fair Italy produces four thin editions that equal the thick monthly American edition. The German newsweeklies Der Spiegel and Focus are regularly two or three times as thick as Time or Newsweek. And the niche market of science fiction magazines in this country has been almost completely taken over by UK publications, with U.S. titles few and far between.

The bar is raised.

Sunday, August 16, 2009

Publishing Western Fashion Magazines in Conservative Middle Eastern States

Interesting story from AFP about the tribulations of publishing foreign editions of Western fashion magazines in ultra-conservative Middle Eastern countries. France-based Elle and Marie Claire both publish foreign editions in the Middle East, but the biggest challenge seems to be their Saudi Arabian editions. Short of coming out with editions aimed at the autonomous mountain regions of the Pakistan/Afghanistan border, I can't imagine a tougher sell.

"We are very careful not to provoke uselessly, we don't want to be banned. It would neither help social progress nor the status of women," said Jean de Boisdeffre, who heads the international media arm of Elle owner company, Lagardere Active.

Good luck.